Apple, once known for its secrecy and the way it was able to keep products behind closed doors before announcing them is now much more porous, leaking information at a rate that was once unfathomable.
Now, it seems that Apple’s top brass is keen to weed out the leakers, sending an internal memo around its teams in an attempt to stem the tide of information.
According to the memo, which was ironically leaked to Bloomberg, the company has already been able to apprehend 29 leakers during the course of 2017 and notes that 12 of those were later arrested. “These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere,” Apple added. This is clearly the most drastic, most aggressive action Apple has taken against those who share company information with the press.
Apple even gave examples of information that has leaked in the past, noting in particular a meeting during which Apple’s head engineer Craig Federighi told teams that a number of iPhone software features would be delayed. This made headlines at the time of the leak and clearly hurt Apple enough to single it out during its lengthy memo.
This is not the first time that Apple has had a go at preventing its teams from speaking with those in the media. Back in 2012, Apple CEO Tim Cook famously said that his company would “double down” on security, a move that did little. Leaks continued, and multiple big releases having been almost pre-released by the press over the past couple of years, Apple is now working to dissuade staff from sharing information that should be kept behind closed doors.
Whether the company will be more successful this time around remains to be seen.
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